UCINA, the Italian marine industry association (Unione Nazionale dei Cantieri e delle Industrie Nautiche e Affini) is a non-profit organization for the development and promotion of the boating sector, as well as encouraging knowledge about the sea and boating tourism.
UCINA, with headquarters in Genoa, is a member of Confindustria (the Confederation of Italian Industry), and participates in that group’s Transportation Committee as well as Infrastructure Committee.
UCINA interacts on an institutional level with political, social, and governmental forces. It maintains active relationships with the Ministries of Infrastructures, Transportation, Economic Development, Environment, Economics and Finance, and with the European Community in relation to the acknowledgment and uniform application of norms on the subject of pleasure boating.
UCINA offers assistance, protection, information, and representation to its members who come from the various sectors of production, sales and services, as well as furnishing associative consulting of a technical or regulatory nature.
In the area of its institutional work as representative of the industrial sector of boating, UCINA provides for the gathering, processing and distribution of data about the sector’s performance in relation to both the domestic market and the international market, where Italian production does very well.
UCINA’s primary objective is the development and promotion of the boating sector, and thus UCINA seeks to encourage the spread of knowledge about the sea and boating tourism in Italy. The area of communication abroad is supported by an intense advertising campaign that aims to promote Italian products in all the major foreign press under the heading “Buy Italian”. A brand that brings to the world not only class and elegance, but also the high technology and innovation that characterize the Italian boating industry.
In addition to participation in the international shows, UCINA also promotes boating tourism in Italy. The Association has performed various initiatives for the foreign press with the goal of promoting the boating industry throughout the world. An example of this is Sea Test Day, a date reserved for foreign journalists of the sector in which they can try out new models at sea.
UCINA has been organizing the Genoa International Boat Show. It is the biggest event in the world dedicated to boating and knowledge of the sea.
With the goal of supporting the national boating market, UCINA promotes the project “Navigar m’è dolce” (Sweet Sailing), an important campaign for the consciousness-raising and promotion of boating to new targets and audiences. (www.navigaremedolce.it)
Moreover, UCINA is a source of information that is continually updated on its portal www.ucina.net which this year has been renewed and enriched by fresh and interesting contents.
Finally, the Association organizes the UCINA SATEC Convention, a program of encounters and debates on current topics for the boating industry.