Today is the final day of the METS in Amsterdam, the international show for accessories, materials and technologies for boating. A total of 1.526 companies displayed their wares at the event and a collective of Italian companies operative in the nautical sector was organised by UCINA Confindustria Nautica and ICE Agenzia to promote the best of Made in Italy products. The Italian companies that participated in the event are happy with the results they have obtained and with the support that UCINA and ICE offered them.
The 2017 edition of METS, Marine Equipment Trade Show, is coming to an end today at 5:00 PM in Amsterdam. This important international trade show for recreational boating accessories saw 1.526 companies displaying their wares, a number that beats last year’s previous record of 1.471 companies present. 237 of these companies were participating in the METS show for the first time.
The METSTRADE show is spread over an area with a series of pavilions divided by sector: the top three are the SuperYacht, the Marina & Yard and the Construction Material Pavilions. There are 19 other national pavilions where companies from single nations are grouped. There were 79 Italian companies displaying their wares in the 1.744 sq. mt space where UCINA Confindustria Nautica and ICE Agenzia had brought a collective of member companies both in the Italian Pavilion and in the Superyacht Pavilion. Yesterday they received an official visit from Andrea Perugini, Italian ambasator to the Hague.
Alessandro Campagna, Commercial Director of the Salone Nautico, had these words: “This edition of the METS was especially important as the event offers a key opportunity for developing our member company’s business. My most sincere compliments go to those companies that presented important new products at this event, products that show their capacity to innovate and develop new solutions across the sectors of design, technology, safety at sea and new materials. These innovations are a true source of Italian pride.”
All the Italian companies present expressed their satisfaction with the support provided by UCINA in collaboration with ICE Agenzia and with their promotion of Made in Italy products abroad.
Alberto Osculati from Osculati: “When you talk about luxury, exclusive products and large yachts, there is no doubt that the Italian nautical sector is the most important in the world. Being part of this world, representing a fundamental element in this chain, gives our products strength and enhances their potential from a commercial standpoint because people give added value to products that are Made in Italy. Thanks to the UCINA collective we were in a key area which only helps reinforce the message of quality.”
Maurizio Birondi, administration officer at Besenzoni, the company whose P400 Matrix helming seat was awarded a DAME Award 2017 for a top nautical accessory at the beginning of METS. “When Italy presents its products as a united front it’s always easier to make a good impression; it’s always harder to work alone,” said Birondi. “The fact that the UCINA collective was all together in one pavilion sent a clear message: the entire sector is strong and compact, we have authority and stand by the quality of our Made in Italy products.”
Enrico Zennaro, image man for Montura, a company that makes technical clothing for the nautical sector, after his first experience at the METS: “There couldn’t have been a better setting than the METS for launching our new clothing line both because it’s specialised for this sector and because regattas and other competitive events are finished at this time of year and teams have the time to sit down and talk. We were happy to come as a part of the UCINA collective because we knew that it would have been much harder to get our message out if we had come alone. Their help and support with logistics and paperwork were really fundamental.”
Marco Monsurrò, Coelmo: “We have been coming to METS for years now, but we used to come on our own. It was much harder and took more time to organise logistics and other aspects of the event. We have been part of the UCINA collective for the past six years and it’s completely different. Everything is easier and we also have a stand in a better position. We used to be in a pavilion that didn’t get much traffic, now we’re in the most important one, the Italian Pavilion, where our visibility is much better and we can display our products to their best advantage.”
The magazine IBI and Metstrade organised a gala dinner where eight prestigious Boat Builder Awards were consigned to as many companies across various nautical specialty sectors. The event was held November 15th at the National Maritime Museum in Amsterdam. UCINA Confindustria Nautica sponsored the Environmental Initiative prize, won by the Canadian company Campion Marine for the use of eco-friendly materials for the hulls of their boats.
ICE and UCINA Confindustria Nautica will be working together again in 2017 at Nautic in Paris (December 2-10). In early 2018 they will be at BOOT Düsseldorf (January 20-28), the Dubai International Boat Show (February 27 – March 3) and the Singapore Yacht Show (April 12-15 2018).
Genoa, November 16, 2017